Rolls-Royce Motor Cars hit a historic annual sales record last year with deliveries rising 25 percent globally compared to 2018. A total of 5,152 cars were delivered in over 50 countries around the world.
Sales grew across all regions during the year, driven by strong customer demand for all Rolls-Royce models. The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Japan, Australia, Qatar, and Korea.
In 2019, Rolls-Royce motor cars were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls Royce announced two new dealerships during 2019: Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong.
The Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. The Cullinan, the marque’s new SUV, made history having the largest advance order book and fastest post launch sales growth of any Rolls-Royce model in history.
Last year marked the end of the Ghost after 11 years of uninterrupted commercial and critical success. Since its launch at the Frankfurt Motor Show in 2009, it became the most popular Rolls-Royce model of the Goodwood era, attracting younger, often self-made entrepreneurial customers to the Rolls-Royce brand. An extended wheelbase version was introduced in 2011 and an updated Ghost Series II was unveiled in Geneva in 2014.
Its successor is due for launch in mid-2020 after five years in development. With market availability from the fourth quarter, the successor will elevate the Ghost name, and the company itself, to new heights of excellence and ambition in design, engineering, materials, and driving dynamics.
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